CopywritingIn 2013, I embarked on the journey of creating my own travel and fashion blog, sharing my own opinions and coverage of different topics, meanwhile taking numerous copy writing classes to improve my skills. Then throughout various professional roles, I've lent my wordsmith skills to crafting names for cosmetic products, writing email campaigns, weaving compelling narratives for website copy and product descriptions, and meticulously curating all the copy for the social media accounts under my management.
Social Media
Leading various social media accounts entails crafting the copy for every post and caption. Overseeing numerous social media accounts, I've meticulously written copy for each one.
As a copywriter on the Walmart account, I’ve written countless tweets, responses for livestreams, letters for offline social media engagements, TikTok, Instagram and YouTube comment replies, and social media video captions.
This includes working with my team on Walmart’s X post about the viral moment for “Seemingly Ranch” and Taylor Swift, which garnered national coverage on multiple news outlets. Additionally I wrote the copy for the X post for the viral chicken tape wall, which also garnered national coverage and a mention in AdAge.
Walmart
As Walmart led a Mean Girls Black Friday Deals social media activation in 2023 consisting of a series of weekly videos, I led the team in writing hundreds of responses to the posts and comments on them.
Walmart & Mean Girls
Walmart’s “Heroes & Headliners” Celebrity Concert
Walmart saluted service members and their families in a celebrity concert which was livestreamed. To interact with the audience in a brand safe way, I prewrote dozens of comments for moderators to respond with during the live.
Blog Writing
Starting with years of expertise with my own travel and fashion blog, I then started using my writing skills to create engaging blog posts as a contributor for various companies and brands.
Website Copy
Working at various companies, I’ve had the opportunity to work on updating, writing and reviewing copy for their websites.
